Description
A LEGACY OF BOLD CHOICES, NOW CINEMATICALLY REALIZED
CANAL+ has never been just a TV channel—it has been a cultural force.
“The Trailer” brings to the screen the iconic milestones that have defined its DNA:
• Fending off takeover attempts by Italian media mogul Silvio Berlusconi.
• Breaking taboos as the first French channel to broadcast late-night adult content.
• Building French football from scratch, turning it into a national passion.
• Challenging authority with its iconic satirical show, Les Guignols de l’Info.
• Becoming the main financier of French cinema, nurturing talents who went on to win
Oscars.
• Defying French authorities by removing the paywall during COVID lockdown.
• Aggregating global streaming giants like Netflix, Apple TV+, and HBO Max, creating an
unmatched entertainment hub.
This incredible history is not just celebrated but elevated into a narrative that feels larger than life—and yet it’s all true. Sometimes, real life truly is the greatest script of all.
"Summarizing 40 years of creativity, passion, and boldness in just 2 minutes—what an achievement! This advertisement brilliantly captures the uniqueness of the CANAL+ story," said Maxime Saada, CEO of CANAL+."
More than just advertising, “The Trailer” invites viewers to ask:
“What if the greatest series of all is the one you’ve been living with us for 40 years?”
The campaign was so immersive the French truly believed a new series was about to launch.
“The Trailer” is available in a long-form version (2 minutes 20 seconds) and two shorter formats (30 and 40 seconds), as part of a massive media rollout launched on November 3rd across all major French networks, cinemas, and digital platforms. A national billboard campaign further amplifies its reach, with the total exposure expected to surpass 452 million impressions.
This professional campaign titled 'The Trailer' was published in France in December, 2024. It was created for the brand: CANAL+, by ad agency: BETC Paris. This Film medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Brand: CANAL+
Brand Managers: Emilie Pietrini, Celine Pontygayot, Camille Henault
Ad Agency: BETC Paris
Agency Managers: Bertille Toledano, Mathilde Lancon, Adrien Bletton, Camille Sechaud, Kenza Daoudi
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautier
Art Director: Romain Arrigoni
Copywriter: Antoine Gauquelin
Strategic Planners: Sebastien Houdusse, Mia Assor
Creative Resources Coordinator: Nina Kaufman
TV Producer: Antoine Bagot
Production Company: DIVISION
Sound Company: GUM
