The Tomb
Description
For the Easter Day for Real Forte, we took an unconventional approach with the campaign. The striking visuals depicted the brand's iconic logo reimagined as a tomb, representing where Jesus Christ's body was laid to rest after his crucifixion.
The bold copy proclaimed "The tomb was not a good enough home for him," conveying that no ordinary dwelling could contain the Son of God. Through this metaphor, Real Forte drew a powerful parallel between Christ's resurrection from the substandard tomb and their commitment to creating living spaces that transcend the ordinary.
By utilizing the recognizable Real Forte logo in this transformed context, it delivered an inspiring, faith-affirming message during the Easter season.
This professional campaign titled 'The Tomb by Real Forte' was published in Nigeria in March, 2024. It was created for the brand: Real Forte, by ad agency: Takeout Media. This Content, Design, and Digital media campaign is related to the House, Garden and Real Estate industries and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Elijah Affi of Takeout Media.
Credits
Advertising Agency: Takeout Media, A TM Global Company
Creative Director: Elijah Affi
Concept: Yvonne Nezianya
Copywriter: Timbyen Ponyah
Designer: Jerry Onwuka
