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National Skin Cancer Awareness

The thermal camera doesn't lie.

Agency: Boundless Life Sciences Group

The thermal camera doesn't lie, wear sunscreen and protect yourself from skin cancer.

The thermal camera doesn't lie, wear sunscreen and protect yourself against skin cancer.

The thermal camera doesn't lie, wear sunscreen and protect yourself against skin cancer.

Description

We took a thermal camera to beachgoers to show the effects UV rays have on your skin when you don't use sunscreen and shared via social and OOH as warnings and reminders to protect yourself against skin cancer.

This professional campaign titled 'The thermal camera doesn't lie.' was published in United States in June, 2024. It was created for the brand: National Skin Cancer Awareness, by ad agency: Boundless Life Sciences Group. This Digital, Experiential, and OOH Outdoor media campaign is related to the Health and Public Interest industries and contains 3 media assets. It was submitted 6 months ago by ECD: Craig Mikes of Whiskey, Texas.

Credits

Advertising Agency: Boundless Life Sciences Group (Austin, Texas USA)
Art Director/Creative Director: Craig Mikes
Production Company: Whiskey, Texas
Copywriter: Craig Mikes
Photographer: Jenna Scalzitti (Boundless)

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