Description
Marcimex's new campaign, in collaboration with the agency BBA Ecuador, features a series of images showcasing old, rusty appliances in eerie settings, evoking the idea that few scares are worse than having faulty appliances.
Through these chilling scenes, the message is clear: it's time to upgrade and leave the obsolete behind. The campaign reinforces Marcimex's value proposition, offering new appliances at competitive prices, providing an effective solution for those looking to modernize their homes.
This professional campaign titled 'The Terror is Obsolete' was published in Ecuador in October, 2024. It was created for the brand: Marcimex, by ad agency: BBA Ecuador. This Design, OOH Outdoor, and Print media campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted 2 months ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Brand Manager: Santiago Aguilera
Creative Director: Luis Barrera
Head of Art: Edwin Simbaña
Art Director: Juan Francisco Torres
Creative Team: Carlos Rivas, Andrés Ramírez, Iván Terán
Digital Team: Fabiana Cantos, Bernarda Espinosa, Salomé Salazar, Abel Ramírez
Account Director: Paola Frías
Manager Client: Romina Zambrano, Nicole Herrera, Florencia Gallegos
Graphic Designer: Zaith Carrillo, Iván López,
Production: Alejandra Jarrín
