The Terrasse

THE TERRASSE: A FRENCH SYMBOL, A UNIVERSAL REACH

The French Terrasse, imagined by Ogilvy Paris, is the epitome of French lifestyle – and a home to Perrier. Whatever its name abroad - patio, terrace, or plaza - the essence of the Terrasse embodies longing for freedom, for seizing the moment, for feeling alive and connected. These very sensations are encapsulated by Perrier at its finest, with the invigorating slice of lemon and the lively service of a garçon de café, creating an experience that transcends borders and speaks to the soul. So what could be more emblematic than a French Terrasse - where lies the very essence of effervescence - for Perrier to celebrate its Frenchness and sparkle with the world?

THE YEAR OF FRANCE
Especially in 2024, when France shines brightly on the global stage, captivating hearts with its spirit of celebration from the grandeur of the Olympics to the enchantment of award-winning cinema, and the renaissance of the iconic Notre Dame. As the word “France” echoes worldwide, its cultural influence radiates, inspiring excellence and refinement across the globe. Perrier embraces this global celebration, paying homage to its French origin and the allure of the French way of life, infused with a zest of witty elegance, which continues to charm people around the world.

A GLOBAL CAMPAIGN LAUNCHED IN 2024
The Terrasse will be launched globally, including France, Belgium, Spain and China over the coming weeks and months. It marks the first globally conceived campaign, highlighting Perrier as an icon of French art de vivre, timeless and unique. Captivating audiences with an immersive 30-second film showcased on both television and in cinemas, as well as online, the campaign will extend its reach through Out-of-Home displays, including dynamic displays to engage viewers in urban landscapes. Five memorable scenes from the film titled ‘L’Amour,’ ‘La Mode,’ ‘Le Plaisir,’ ‘L’Espionnage,’ and ‘La Rupture’ complete the brand experience, with a strong digital and social campaign tailored to resonate with online audiences. Furthermore, the brand’s involvement in prestigious events like Roland Garros adds an exciting dimension, creating memorable experiences that align with Perrier’s legacy of sophistication and entertainment.

Filmed in the south of France, near Perrier’s birthplace in Vergèze, The Terrasse testifies to Perrier’s enduring partnership with its territory. For over 160 years and for the years to come, it stands as a symbol of Perrier’s commitment to its French origin and the vitality of the region.

Deeply dedicated to the brand long creative history, Perrier entrusted the film to emerging French director Thomas Lachambre, and acclaimed actor Guillaume Galienne lent his voice to transport us into a world where seeing and being seen are equally delightful, where fashion enthusiasts mingle with romantics, and where your favorite garçon de café brings your Perrier at just the right moment…