Description
"The Sting " campaign strategically deployed a powerful visual narrative featuring a distressed honeybee to communicate the brand's commitment to natural, chemical-free nutrition across South India.
Targeting consumers aged 15-50 through point-of-purchase displays, posters, and WhatsApp digital communication, the campaign successfully elevated brand awareness by emphasizing on environmental responsibility through a health-conscious product innovation.
The emotionally resonant messaging effectively increased retail footfall, generated positive word-of-mouth, and established Adishtu as an authentic brand that prioritizes consumer well-being and ecological sensitivity.
This professional campaign titled 'The Sting' was published in India in October, 2024. It was created for the brand: Adishtu, by ad agency: Bud. This Digital and OOH Outdoor media campaign is related to the Confectionery, Snacks, Food, and Health industries and contains 2 media assets. It was submitted 2 months ago.
Credits
Advertising Agency - Bud
Creative Director - Manoj Kumar K
Art Director - Vimin Vilaskumar
Creative Team- Abhaay Abhishekh R & Nithia R
Copywriter - Manoj Kumar K
