THE MASTERS WISDOM
DON'T THINK TOO MUCH
YOUTH VS. EXPERIENCE
THE FINAL LESSON
Description
In ancient Japanese culture, a young apprentice can never disregard the experience of his master. But nowadays, everyone thinks creating a traditional Japanese recipe is simple. Never!
Valuing all the elements of the most peculiar cuisine in the world, Hondashi, a super Japanese seasoning, is capable of defeating the most stubborn of cooks.
A touch of flavor with all the experience of genuine Japanese cuisine.
This professional campaign titled 'The Seasoning Saga' was published in Brazil in November, 2023. It was created for the brand: Ajinomoto, by ad agency: Cappuccino Digital. This OOH Outdoor medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 year ago by Brazil: ADS of Leo Burnett Tailormade.
Credits
Advertising Agency: Cappuccino Digital | IPG DXTRA
CCO: Vitor Elman
Creative Director: Cacá Passos, Cassio Guiot
Art Director: Cacá Passos, Caroline Cravo
Copywriter: Cassio Guiot, Polianna Lima
Ilustrador: Heitor Amatsu
