Description
Two years ago, America’s largest mattress retailer, Mattress Firm, launched the groundbreaking Junk Sleep campaign spurring a national dialogue around the importance of good sleep for one's health, happiness, and productivity.
Today, the brand has revealed the next chapter in the brand’s sleep revolution – a new national summer campaign, ideated by creative agency Fallon, that delves deeper into the transformative power of quality sleep and the profound impact of a correctly matched mattress.
This professional campaign titled 'The Right Mattress Matters' was published in Canada and United States in June, 2023. It was created for the brand: Mattress Firm, by ad agencies: Fallon and Publicis Toronto. This Film medium campaign is related to the Household Products industry and contains 6 media assets. It was submitted almost 2 years ago.
Credits
Fallon:
Leslie Shaffer, Co-Chief Creative Officer
Nikki Baker, Co-Chief Creative Officer
Jacqui Bontke, Art Director
Caroline Stamy, Copywriter
Erin Simle, Head of Production
Patrick Gantert, Senior Producer
Brendan Lawrence, Director of Business Affairs
Savanah Brihn, Group Strategy Director
Matt Garcia, Executive Sponsor
Josh Ahlberg, Group Account Director
Karli Kolbert, Account Director
Publicis Toronto:
Helder Defreitas, Co-Creative Director
Allon Tatarka, Co-Creative Director
Greg Roumanis, Associate Creative Director
Emily Nixon, Associate Creative Director
Pam Portsmouth, VP, Broadcast Production
Christine Stephens, Senior Producer
Alister Adams, GM, Chief Digital Officer
Scott Harrison, Digital Strategist
Ashley Weber, VP, Brand Director
Jenny Chen, Account Supervisor
Mattress Firm:
John Eck, Chief Executive Officer
Mickey Mericle, Chief Marketing and Experience Officer
Sam Bennett, SVP, Marketing
Sofya Vannelli, Senior Director, Brand Marketing
Christine Reiter, Director, Marketing
Live Action Company: Epoch
Matias and Mathias, Director
Ritu Paramesh, Line Producer
Director of Photography, Benjamin Loeb
Editor / Co
Edit house: Whitehouse
Editors: Brian Gannon/Heidi Black
Asst editor: Joe Carugati
VFX or Animation Company
VFX co: Volt Studios
Flame artists: Steve Medin/Pete Olson
Flame assist: Sarah Thomas
Colorist / Co
Color Co: Harbor
Colorist: Oisin O’driscoll
Audio Mixer / Co
Mix Co: SisterBoss
Engineer: Micah Johnson
