Description
PTT Station, Turning Criticism into a Bold Brand Win
While most brands shy away from public criticism, PTT Station took a bold and creative stand. Faced with the nickname "Pee Station," the brand transformed negativity into an opportunity for growth. Instead of avoiding the joke, PTT Station embraced it head-on with a daring online video, proudly spotlighting its spotless restrooms as a point of pride.
This professional campaign titled 'The Rest(room) Station' was published in Thailand in April, 2024. It was created for the brand: PTT Station, by ad agency: Yell Bangkok. This Film medium campaign is related to the Other industry and contains 2 media assets. It was submitted about 2 months ago by Yell Worldwide.
Credits
Agency: Yell Bangkok, Thailand
Team Member:
Chief Creative Officer: Dissara Udomdej
Managing Director: Kanokkan Rinnachit
Creative Director: Kavin Viasuwan
Senior Copywriter: Piriya Sirirungamorn
Senior Art Director: Tanawat Prakammanu
Account Director : Narinee Boonsanan
Senior Account Executive: Tissawan Kahawong
Senior Producer: Gamonbunya Yodcoo
