Description
When does the game stop being a game and become your life?
To address this issue in the new responsible gambling campaign by Stoiximan, the no.1 betting operator in Greece, we used some of the most recognisable players of the Greek Super League to play themselves. Wearing their soccer club kits and being totally in the “game zone”, they appear in instances of their everyday life, awkwardly out of place. Thus symbolizing that when a player is always “in” the game, it simply stops being a game.
This professional campaign titled 'The Players' was published in Greece in November, 2023. It was created for the brand: Stoiximan, by ad agency: Another Circus. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising Agency: Another Circus
Production Company: Ribeye Production House
Creative Director: Nassos Apollonatos, Leonidas Arvanitis
Copywriter: Despina Karakosta, Dimitris Boutsikos
Art Director: Dimitris Kaleris
Account Director: John Pararas
Production Manager: Eva Chatzisotiriou
Director: Vasilis Bourantas
DOP: Evan Maragkoudakis
Editor: Tolis Apostolidis
Sound: Bounce
