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Prost8

The Other Prostate Check

Agency: TBWA\MCR

Description

12,000 people every year in the UK die from a treatable illness. Prostate Cancer.
One of the main reasons is that men often avoid the test, thinking it involves a finger up their backside. But it doesn’t anymore. There’s an alternative – a simple blood test taken from the arm.
Because knowing this can be the difference between life and death, Prost8 wanted to make as many men aware as possible. So, for Prostate Cancer Awareness Month, we showed the misconception in a visual way, encouraging men to see prostate tests differently.

This NSFW professional campaign titled 'The Other Prostate Check' was published in United Kingdom in March, 2024. It was created for the brand: Prost8, by ad agency: TBWA\MCR. This OOH Outdoor medium campaign is related to the Health and Public Interest industries and contains 5 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency: TBWA\MCR
Art Director: Tom Holmes
Copywriter: Glenn Scholefield
ECDs: Gary Fawcett & Lisa Nichols
Photographer: Sophie Harris-Taylor

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