The Open Garden

This year marks the centenary of Weleda, the world’s leading manufacturer of certified natural and organic cosmetics and anthroposophic pharmaceuticals. To celebrate this important milestone, and the company's ongoing mission to connect people with nature, they have launched ‘The Open Garden’, an immersive online platform - created by Studio of Art & Commerce and makemepulse - which allows anyone not able to physically visit a Weleda garden an exclusive insight into how the gardens allow plants and flowers to be cultivated in harmony with nature.
Weleda commissioned an extensive data & research exercise with creative agency, Studio of Art & Commerce in 2019. The deep dive into the culture & and conversation surrounding the brand showed that many topics which are central to the operations of Weleda as a company were also important to consumers within the world of natural beauty. Soil health, inter-species diversity, plant and animal relationships and biodynamic farming were all seen in recurring conversation instances online. They were then able to use these pillars of importance, as defined in the research, to ensure a rich and engaging experience about nature and the pivotal role it plays in all our lives. The end result being The Open Garden.
Digital and interactive experience: https://opengarden.weleda.co.uk/360/