Description
Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012.
This professional campaign titled 'The Most Credible Testimonial in the World' was published in Austria in November, 2012. It was created for the brand: Opel, by ad agency: Wien Nord. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 12 years ago.
Credits
Advertising Agency: Wien Nord Werbeagentur, Vienna, Austria
Creative Directors: Eduard Böhler, Edmund Hochleitner, Bernd Wilfinger
Art Directors: Andreas Lierzer, Stefan Kopinits
Account Manager: Markus Mazuran
