We are TuSami, Sara's new lottery that always goes out to win every morning choosing the best for her breakfasts. Lots of punch for her little ones! And Juan's new move that after his job, always goes out to win chasing a dream. With the kids from the neighborhood And Cristina's, who always goes out to win it Stitch by stitch and Tusami by Tusami with her team For all those who go out to win it day by day in Peru. Daily, Weekly or Millionaire TuSami. Winners every 2 hours, with Tusami Turbo and Horoscopo. And every week and every month, with the Billetón. TuSami, The new Peruvian lottery for those who go out to win. TUSAMI!
New TUSAMI lottery, for those who go out to win
New TUSAMI lottery, for those who go out to win
New TUSAMI lottery, for those who go out to win
Description
Gambling and lotteries are a part of daily life for Peruvians. There’s a bit of everything, from casinos to raffles and physical or digital lotteries. In this market, TUSAMI is born, a lottery that carries all the spirit of the traditional paper lottery but designed for the virtual world.
We wanted a message that would stand out from the typical "become a millionaire today" or "thousands of chances to win," moving away from the idea of getting rich overnight. We were inspired by the attitude of Peruvians every morning: despite everything, they always get up with the goal of moving forward and winning.
Thus, we created a campaign that focuses on "Those who go out to win," the people who give their all for their dream and seek the opportunity to make it come true. With this, we positioned TUSAMI as a driver of dreams.
This professional campaign titled 'The lottery for those who go out to win' was published in Peru in August, 2024. It was created for the brands: Bitel and TUSAMI, by ad agency: Humans. This 360°, Digital, and Film media campaign is related to the Electronics, Technology and Gambling industries and contains 4 media assets. It was submitted 8 months ago by Creative Director/ Art Director: Leonardo Gómez Gómez of Humans Peru/ Cumbia SCH.
Credits
Creative Agency: Humans Peru
General Director: Eduardo Velasco
Strategy Director: Sebastián Gonzalez
Creative Director: Leonardo Gómez Gómez
General Account Director: Patricia Montoya
Creative Writing: Nicole Giurfa Sanguineti / Leonardo Gómez Gómez
Art & Graphic Direction: Christopher Gálvez/ Erick “Krudo” Medina/ Diego Montenegro/ Piero Parra
Account Executive: Claudia Camarena
Client: Tusami (Bitel)
Roberto Enrique Moron Martinez - Head of VAS
Maria Paola Acuña Damiano - Product Analyst
Sebastian Hamideh Vela - VAS Content Coordinator
PRODUCTION COMPANY: Locomotor
Director: Bruno Rey
Director of Photography: Mario Nakasone
General Production: Naca Pro
Executive Producer: Carmen Calderón/ Carlos Cia
Music: Darwin/ Willy Wong
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