Description
To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints.
RESULTS PER YEAR
-108 tons of CO2 emitted
- 83 tons of paper produced
+ 16 hectares of forest saved from destruction
This professional campaign titled 'The Limitless Brochure' was published in Italy in January, 2023. It was created for the brand: KIA, by ad agency: Innocean. This Digital, Experiential, and Print media campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Agency: INNOCEAN Italy
Creative Director: Alan Dindo
Senior Art Director: Eugenio De Riso
Senior Copywriter: Cristiano Matrone
Junior Art Director: Carmen Di Lingua
Junior Copywriter: Francesca Falciroli
Account Director: Gianmarco Salina
Account Manager: Federica Pirola
Dealer Marketing Manager: Ilaria Gatti
Marketing Communication & CRM Director Kia Italy: Giuseppe Mazzara
Technical partner: Viewtoo
