Description
CONTEXT
Nowadays customers no longer buy only necessary things for their lives. They bought to fulfil many aspects of their lives. This is a reason why Lazada believes e-commerce can add value for customers’ shopping moment through online shopping experience.
IDEA
New Year's Eve is always a moment when people reflect about their lives for the past year.
We often see many year in review post, some quizzes result sharing all over Facebook feed to capture this moment in their memories. However, unexpectedly the thing that best reflects you is what you add in your shopping cart all year round “Year in Your Purchase”.
Lazada leveraged data of their customers’ purchase history to connect with them through quiz game giving their customers “Personalized 3D avatar" more than 500 character. For this new year, let's make your shopping reflects who you are.
RESULT
The campaign received constant high engagement (only few hours after launched)
• Up to 15,000 players
• + 2,000 comments and shares.
• + 3,000 discount codes, used within 1 day.
• The discount code from the activity has been used up to 3000 times within one day.
• up to 80% sales increase.
This professional campaign titled 'The LAZvatar' was published in Thailand in November, 2022. It was created for the brand: Lazada, by ad agency: WORKKIT bangkok. This Content, Digital, and Direct media campaign is related to the Other and Retail Services industries and contains 1 media asset. It was submitted about 2 years ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.
Credits
Creative Agency : WORKKIT Bangkok
Creative Director : Adam Siriraka
Art Director : Adisak Boodsabong
Art Director : Siwakorn Taprawat
Copywriter : Nattanan Sasisakulrak
Copywriter : Chatchawan Rakyaem
Head of Project Manager : Supansa Srisongphol
Project Manager : Panjaset Sausuepsing
3D illustrators : Inhouse WORKKIT
Program Coding : Inhouse WORKKIT
