Description
House 337 has created the first brand campaign for interactive investor, the UK’s biggest flat-fee investment platform with £59 billion of assets under administration and 400,000 customers.
The TV, VOD, OOH and social campaign aims to increase awareness of the brand by introducing the ii’s – a pair of friendly robots with unparalleled investment know-how - that mirror the brand’s logo. The ii’s are interactive investor’s ultimate representatives. They’re smart, insightful, and intelligent.
In the TV spot, the ii’s roll (and fly) around the UK advising people about the benefits of investing with interactive investor. From naturists to water-skiers, the ii’s speak everyone’s language despite only using the letter i.
Calling the shots for the ad was, directing supremo, Guy Manwaring. Alongside Guy, visual effects studio 1920vfx, and sound design agency Strings and Tins, helped create the spot which will run throughout October and November.
The ii’s will also appear across OOH on sites across the country and will pop up on digital and social media channels.
This professional campaign titled 'the ii’s' was published in United Kingdom in October, 2023. It was created for the brand: interactive investor, by ad agency: House 337. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client: interactive investor
Head of Brand: Gemma Buckwell
Brand Manager: Chris Clark
Agency: House 337
Creative Director: Steve Hawthorne, Katy Hopkins
Creatives: Gabby Kohli, Nick Coates
Planners: Rachel O’Donovan, Isaac Blackbourne
Account Management: Nick Pawlak, Nick Cooper, Siena Singh
Agency Producer: Rory Elms
Agency Assistant Producer: Lilliana Silva
Project Manager: Sarah Large
Director/ Production Co: Guy Manwaring @ Merman
Producer: Jess Ensor
Editor: Leo King @ Stitch
Post Production: 1920vfx - Bill McNamara, Ben Revens, Chris King, Adam Gramlick, David Recsenyi, Elena Shurkus, Lucy Wright, Ognjen Vukovic, Will Davies, Miles Tomalin, Arda Sernaz and Joe Baker, Eva Bennett and Vincenzo Giaquinto, Ryan Hadfield, Alejandro Marzo, Doruk Saglam, Loredana Gangemi, Kai Van Beers, Ross Culligan, Ella Whiting.
Sound Design: Culum Simpson @ Strings and Tins
Sound: Laura-Leigh smith @ Strings and Tins
