Description
InnBucks needed to carve out a new creative territory to differentiate itself from competitors – broad and deep enough to span our entire communication spectrum. 'The Future of Money' has the ability to resonate, engage and entertain. The use of AI generated images in this series also allowed the local Zimbabwean audience to identify with the futuristic concept.
This professional campaign titled 'The Future of Money' was published in Zimbabwe in March, 2023. It was created for the brand: InnBucks, by ad agency: Shift Engage. This Print medium campaign is related to the Finance industry and contains 2 media assets. It was submitted almost 2 years ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: Shift Engage
Art Director: Carl Khombe
Copywriter: Ronnie Chindungwe
Creative Director: Brett Mead
