Description
Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics.
This professional campaign titled 'The Food Company Crazy Enough To Change Everything, Our K...' was published in United States in September, 2017. It was created for the brand: Organic Valley, by ad agency: Humanaut. This Film medium campaign is related to the Food and Soft Drinks industries and contains 8 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: Humanaut, Chattanooga, TN, USA
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Agency Producer: Tommy Wilson
Account Director: Elizabeth Cates
Creative Directors: Andy Pearson, Liza Behles
Copywriters: Andy Pearson, Liza Behles, Alana Questell
Design Director: Stephanie Gelabert
Art Director: Greg Dalbey
Designers: Carrie Warren, Coleson Amon
Animator: Bethany Maxfield
Project Manager: Hannah Chandler
Production Company: Humanaut Productions
Director: Dan Jacobs
Director of Photography: Sean Webley
Camera: Tyler Clements
2nd Camera: Clovis Siemon
Producer: Demetrius Nelson
Editing / Finishing: Annie Huntington, Tyler Beasley / Fancy Rhino
Media Strategy: Chris Pyne / Junction 37
Media Buying: Amanda Liu, Christy Provines / Junction 37
