ADVERTISING

Heinz

The Everyday Heroes

Agency: BETC Paris

Description

In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long.

Who has never splashed Tomato Ketchup all over their neighbor's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition!

All these victories deserve a medal and, above all, a worthy celebration. These celebrations of everyday heroes are also symbolic of the brand's positioning. Heinz generates irrational love among its millions of fans, so it's a fitting reward to celebrate the most fervent of them in this campaign, where the taste of victory has never been so delicious.

The campaign is been broadcasted in France since June 25, 2024 in digital and print.

This professional campaign titled 'The Everyday Heroes' was published in France in July, 2024. It was created for the brand: Heinz, by ad agency: BETC Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago.

Credits

Brand: Heinz
Brand Managers: Fallon Gorter, Claire Letellier, Mariasole Taiocchi
Ad Agency: BETC Paris
Agency Managers: Valerie Dhotel-Frances, Marie-Gabrielle El Assaad, Hugo Lesieur, Charlotte Daouiri
Executive Creative Directors: Alasdhair Macgregor, Olivier Aumard
Art Director: Charles Dessaux
Copywriter: Olivier Mille
TV Producers: Slim Trabelsi, Leslie Levy
Production Company: Allso
Director: David Bertram
Sound Company: O'Bahamas

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).