Description
In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long.
Who has never splashed Tomato Ketchup all over their neighbor's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition!
All these victories deserve a medal and, above all, a worthy celebration. These celebrations of everyday heroes are also symbolic of the brand's positioning. Heinz generates irrational love among its millions of fans, so it's a fitting reward to celebrate the most fervent of them in this campaign, where the taste of victory has never been so delicious.
The campaign is been broadcasted in France since June 25, 2024 in digital and print.
This professional campaign titled 'The Everyday Heroes' was published in France in July, 2024. It was created for the brand: Heinz, by ad agency: BETC Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago.
Credits
Brand: Heinz
Brand Managers: Fallon Gorter, Claire Letellier, Mariasole Taiocchi
Ad Agency: BETC Paris
Agency Managers: Valerie Dhotel-Frances, Marie-Gabrielle El Assaad, Hugo Lesieur, Charlotte Daouiri
Executive Creative Directors: Alasdhair Macgregor, Olivier Aumard
Art Director: Charles Dessaux
Copywriter: Olivier Mille
TV Producers: Slim Trabelsi, Leslie Levy
Production Company: Allso
Director: David Bertram
Sound Company: O'Bahamas