Description
SNICKERS Unveils the Ultimate Easter Treat: SNICKERS Eggs
SNICKERS, proudly part of Mars, has officially dropped the most satisfying treat in everyone’s Easter basket—SNICKERS Eggs. The seasonal favourite, now featuring a new recipe with even more of the good stuff fans love, combines milk chocolate, irresistible caramel filling, roasted peanuts, and smooth nougat, all in a festive Easter Egg shape.
To celebrate their seasonal arrival, SNICKERS is unveiling just where SNICKERS Eggs come from with a larger-than-life, nearly 10-foot SNICKERS Chicken coming to roost in NYC’s Flatiron Plaza. On Friday, March 28, between 11:00 a.m. – 7:00 p.m. EDT, the SNICKERS Chicken will “lay” thousands of free SNICKERS Eggs in her nest every hour, satisfying fans with egg-shaped peanut, caramel, and nougat goodness—choco-doodle-doo!
“SNICKERS Eggs are an irresistible springtime treat to satisfy consumers who are excited to start embracing seasonal rituals—they’re the perfect way to treat yourself now and fill their Easter baskets later,” said Allison Miazga-Bedrick, Vice President Seasonal Marketing, Mars Wrigley North America. “We’re thrilled to bring SNICKERS Eggs, and of course, our SNICKERS Chicken, to New Yorkers next week to add some fun to the start of their spring celebrations.”
Fans not in NYC can still join the fun by visiting SNICKERS.com/eggs between March 24 and April 4 to enter for a chance to win a year’s supply of the seasonal treat—enough to keep you satisfied at least until next spring.
SNICKERS Eggs are available now at retailers nationwide in Single Size (1.1 oz), Share Size (2.2 oz), and a Six Pack, with prices varying by retailer. For more information on SNICKERS Eggs, visit SNICKERS.com and follow SNICKERS on Facebook, Twitter, TikTok, and Instagram.
This professional campaign titled 'The Eggs are Back + a Giant Chicken in NYC' was published in United States in March, 2025. It was created for the brands: Mars and Snickers, by ad agency: Weber Shandwick. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 1 hour ago.
