Description
DS Automobile aims fireworks at its CEO to promote its armored model.
2025 is off to a strong start for DS Automobiles. Following the unveiling of the highly anticipated DS N°8, we are proud to celebrate a unique model on the market: the DS 7 Vauban. The only French premium armored SUV. A masterpiece of design and armoring, named after the Marquis de Vauban, the famous 17th-century fortress designer.
To test such sumptuous armoring, DS Automobiles decided to stage an extraordinary fireworks display, with the fireworks aiming at the model. In the vehicle was Olivier François, the CEO of DS Automobiles.
This remarkable and spectacular pyrotechnic performance was created by the teams at Marcel Agency and produced by the production agency Prodigious. It was the young and talented director Marin Troude who managed to enhance this magnificent show, orchestrated by the best pyrotechnicians in France: Joseph and Jacques Couturier.
A beautiful spectacle to celebrate the New Year with a stunt as original as it is refined… just like DS.
This professional campaign titled 'The DS 7 Vauban' was published in France in January, 2025. It was created for the brand: DS Automobiles, by ad agency: Marcel. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 4 months ago.
Credits
DS Automobiles
Chief Executive Officer: Olivier François
Director of Marketing and Communication: Bastien Schupp
Director of Brand Content: Matteo Montibeller
Advertising Campaign Manager: Stéphanie Thienot
Marcel Agency
Presidents: Pascal Nessim, Youri Guerassimov, Gaëtan du Peloux
Executive Creative Director: Gaëtan du Peloux
Creative Director: Clément Séchet
Art Director: Théophile Robaglia
Copywriter: Joseph Rozier
Business Director: Sebastien Jauffret
Associate Director: Fanny Delaunay
Account Director: Laurent Enet
Account Executive: Selena Urban
Head of Strategic Planning: Ghislain Tennesson
Strategic Planner: Maïlys Ducournau
Prodigious
Talents scouting : Robin Giraud
Production
Head of Production: Marc Antoine Riou
Production Director: Yoann Blanc
Producer: Sarah Coutausse
Director: Marin Troude
Director of Photography (DOP): Alexandre Jamin
Post Production
Post Production Coordinators: Roxane Maffre, Frédéric Lubin
Editing: Romain Bertrand
Finalization: Dimitry Alazet
Sound
Sound Producer and Director: Thomas Petitimbert
