Description
The ingenuity of Burger King Ecuador strikes again. After the viral Community Manager BK Ecuador phenomenon, the brand continues to set the bar in digital marketing with another brilliant move.
December is rarely a month where fast food takes center stage, but this year was different. In collaboration with BBA Ecuador, Burger King announced the Donut Burger—a flame-grilled beef patty, bacon, cheddar cheese, and, instead of buns, glazed donuts. What started as an April Fools’-style prank for Día de los Inocentes turned into a global sensation.
The impact was immediate: thousands of comments, streamers like Lacy reacting live, and people rushing to Burger King locations to find out if the Donut Burger was real. Foot traffic skyrocketed, and while the burger itself didn’t exist, sales of other products went up.
Once again, Burger King Ecuador is the talk of the town, proving that a creative idea can outgrow a single day and turn into a brilliant business strategy.
This professional campaign titled 'The Donut Burger King' was published in Ecuador in December, 2024. It was created for the brand: Burger King, by ad agency: BBA Ecuador. This Content and Digital media campaign is related to the Delivery Services and Food industries and contains 1 media asset. It was submitted 29 days ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Account Executive: Ana Andrade
Creative Director: Luis Barrera
Creative Writing: Carlos Rivas
Content Manager: Bernarda Espinosa
Community Manager: Abel Ramirez
Graphic Designer: Carlos Rivas
