Description
TASK
Farm Bagri has risen as a ‘black sheep’ in the industry because of the superior & uncompromised quality of their sheep products that do not smell like all the others. So, Bagri stepped up to the challenge to defend its brand with non-traditional communication, speaking directly yet eloquently to the industry (competitors, partners and the (un)educated larger audience alike) so that just about everyone to have a better taste of the Farms’ values and reason to exist.
IDEA
Bagri’s taste is like an Art. You have got to taste it if you want to understand it.
DESCRIPTION
Deriving from the established slogan “the most valuable is for you” we crafted a valuable lesson in the form of a mockumentary, embodying the Farms’ quality essence in an independent culinary artist “Chef Bagri”. The narrative got a targeted distribution in the e-commerce and PoS channels, making sure it served its purpose.
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This professional campaign titled 'The Dairy Artist' was published in Bulgaria in January, 2024. It was created for the brand: Farm Bagri, by ad agency: Gobox. This Digital, Direct, and Film media campaign is related to the Food, Health, and Movies industries and contains 1 media asset. It was submitted 9 months ago by Managing Partner: Petar of GOBOX.
Credits
Agency: GOBOX
CD: Petar Boyadzhiev
CW: Petar Petrov
AcD: Denislava Kovacheva
CsD: Mincho Vasilev
Pr: Electricity Production
D: Nikolay Draganov
DoP: Boril Petrov
