Description
Cuervo, the official tequila of UFC, teamed up with UFC Interim Heavyweight Champion Tom Aspinall to put real Cuervo opponents to the ultimate blind taste test and challenge their perceptions of the brand.
Introducing “The Cuervo Challenge” – a blind taste test where Cuervo opponents must face their taste perceptions head-on and guess which tequila is Cuervo.
Cuervo debuted this with a piece of content called The Cuervo Challenge: One Round in the Octagon, where the brand put opponents to the test and take the Cuervo Challenge. If they got it wrong, they had to face the ultimate consequence: one round in the Octagon with Tom Aspinall.
Cuervo ultimately reigned victorious, with opponents guessing the wrong tequila. But rather than going head-to-head with Tom Aspinall in the Octagon, they got to enjoy a round of Cuervo with him instead
This professional campaign titled 'The Cuervo Challenge: One Round in the Octagon' was published in United States in June, 2024. It was created for the brand: Cuervo, by ad agency: Mekanism. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 10 months ago.
Credits
Client: Proximo Spirits
Lander Otegui: CMO
Felix Palau: Group Brand Director
Yonathan Bendesky: Brand Director
Bryan Mashioff: Senior Brand Manager
Kelsey Henry: Brand Manager
Agency: Mekanism
CCO: David Horowitz
Group Creative Director: Kara Coyle
Creative Director: Luis Aguilera
Senior Art Director: Lauren Piccirillo
Senior Copywriter: Josh Peterson
Head of Production: Christopher Spencer
Senior Producer: Meghan Miller
Group Brand Director: Kristina McCauley
Brand Director: Charlotte Deavers
Project Manager: Katie Weber
Group Strategy Director: Ben Phillips
Associate Strategy Director: Hannah Lewman
Connections Strategist: Emmie Woscoboinik
Director of Business Affairs: Keri Catanzano
Senior Business Affairs Manager: Nakiella Smith
Production Company: Hey Wonderful
Director: Sam Cadman
Director of Photography: Matthew Woolf
Founder / Managing Director: Michael Di Girolamo
Executive Producer: Sarah McMurray
Producer: Kate Sutherland
Editorial: Whitehouse Post
Editor: Brian Gannon
Assistant Editors: Jon Baum, Christopher Nicastro
Executive Producer: Ryan Smith
Producer: Ashton Evans
Color & Finishing: Carbon
Colorist: Julien Biard
Flame Artist: Pete Mayor
Executive Producer: Matthew McManus
Producer: Katie Buckley
Audio Finishing: Nice Manners
Mixer/Sound Designer: Joanna Katcher
Music: Extreme Music
