The Crown of Luxury Living

The brainchild of a Veronese visionary, the brand Mario Capasa stands shoulder to shoulder with brands in its likenesses, such as Saint Laurent and Kimber Group. The brand’s clientele, the crème de la crème of luxury connoisseurs, regard Capasa as the 'Rolls-Royce' of home living brands. The visionary behind the design house chooses anonymity, a deliberate choice that heightens the brand's allure while allowing him to stay behind the scenes and unshrouded.

Now stepping into the e-commerce stage, Mario Capasa brings a legacy of opulence ready to rival industry giants.

Yet, as the brand continues to evolve and innovate, his identity remains a mystery. By concealing his identity, the agency wanted a universal truth to remain constant—the brand is an ode to the aspirational lifestyle of modern living and a testament to the mastermind that propelled it all.

Eddie Castillo, Media Director at Altered State Productions, offered insights into the challenge of the project: "Our goal was to create a visual that placed the focus on the experience of owning a Mario Capasa product. Concealing the creator's identity was the north star of the production—it required our team to be inventive and draw from the cinematic greats of shadow techniques to achieve this."

The ‘Crown of Luxury Living’ serves as an invaluable resource for both inspiration and education, illustrating the boundless possibilities of creative cinematography for brand marketing.