Description
The Cotswold Company, has launched a TV and BVOD campaign showcasing the quality credentials of their stylish, handcrafted furniture and homeware range, along with the life that goes on around it.
“The Company You Keep” is created and produced by Supernova, the7stars in-house creative production studio, and is their debut campaign for the furniture brand since winning the full-service account earlier this year. The TV ad is part of The Cotswold Company’s new brand platform “Made for Life”, which was developed by the7stars and is based on The Cotswold Company’s brand values of quality, longevity, and timeless style.
The 30-second film features a family enjoying their home life, as we are taken on a journey from room to room. From waking in the bedroom, through to cooking in the kitchen, and then relaxing on the sofa, each room features The Cotswolds Company’s quality furniture with the strapline “Life is about the company you keep”.
The platform is supported by the findings of a bespoke market segmentation report conducted by the7stars which found that 66% of “Cotswold Considerers” thought that it is worth investing in large furniture items which are designed to last a long-time.
This is reinforced by the fact that 3 out of 4 Brits said that quality was the most important factor when shopping for furniture – number 1 ahead of price (Source: Mintel ‘Consumer trends, attitudes and spending habits for the home – UK -2024).
The TV and BVOD campaign debuts today, the 16th of September, with an evergreen, always-on strategy designed to build brand awareness and drive long-term growth.
This professional campaign titled 'The Company You Keep' was published in United Kingdom in September, 2024. It was created for the brand: The Cotswold Company, by ad agencies: Supernova and the7stars. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 3 months ago.
