Description
We were asked to challenge the ideas around female pleasure and sexual wellness. But to understand female pleasure, we need to understand the organ responsible for it i.e. the clitoris. From a complete absence in anatomy classes to a misrepresentation in media - the clitoris is largely ignored. This cultural ignorance is the primary reason for the orgasm gap. #TheClitCatchUp shines the spotlight on the clit, starting a conversation that gets women to realise that there's more to their bodies, and to their sexual pleasure, than they had thought.
This student campaign titled 'The Clit Catch Up' was published in United States in April, 2020. It was created for the brands: Teen Vogue and The Case For Her, by ad school: Miami Ad School. This Content medium campaign is related to the Health, Media, and Public Interest industries and contains 1 media asset. It was submitted over 4 years ago.
Credits
Advertising School: Miami Ad School, San Francisco, United States of America
Art Director: Paola Delgado Cornejo
Copywriter: Rhea Kumar
