The Chronic
Warning - Strong Language
Description
Legendary rapper/producer/entrepreneur Dr. Dre and Interscope Records co-founder Jimmy Iovine together announce the limited edition “The Chronic” skate, celebrating the 30th anniversary of the studio album of the same name. Dr. Dre collaborated with the iconic Flipper's Roller Boogie Palace, announcing the skates with an irreverent dizzying heist film out of Doomsday Entertainment.
The London location will open its doors on November 11, 2022. Visitors can purchase the skates in limited quantities starting November 16. The NYC location will re-open in 2023.
Helmed by Doomsday’s newly-signed director Ben Dean, the ad features ace skaters from Flipper’s--founded by model/actress Liberty Ross’ father--nabbing skates from a guarded transport vehicle. The skaters make quick work of their pursuers via maze-like streets and back alleys, eventually hiding out in a roller rink that serves as the film’s musical break. The short ends with a cameo from Dr. Dre himself, dishing famous threats if his skates aren’t ultimately returned.
This professional campaign titled 'The Chronic' was published in United States in November, 2022. It was created for the brand: Interscope Records, . This Film medium campaign is related to the Music and Sportswear industries and contains 1 media asset. It was submitted about 2 years ago.
Credits
Writer/Director: Ben Dean
Executive Producers: Jason Cole, Danielle Hinde
Producers: Jason Cole, Joselo Hernandez, Campbell Von Beal
DP: Patrick Golan
Production Company: Doomsday Entertainment
Production Service Companies: THE LIFT (Mexico City), FRIEND (London)
Camera Operator: Connor O'Brien
Post:
Editing Company: Cabin Editorial
Editor: Sam Ostrove
Post Producers: Michelle Dorsch and Britt Carson
Color Company: Company3
Colorist: Tom Poole
VFX: Shape & Light
Sound Design and Mix: Raphael Ajuelos
Foley: Nathan Bonetto
OCP Cast:
Robber #1: Anastasia Lovera
Robber #2: Tyreece Boyce
Mexico Crew:
Producer (The Lift): Joselo Hernandez
Production Service Company: THE LIFT
Managing Director: Avelino Rodríguez
Managing Partner: José Barrera
MX EP: Pablo Chozas
Production Manager: Arturo Peña
Production Coordinator: Renata Hernández
1st AD: Paco Llaca
2nd AD: César Arjona
2nd 2nd AD: Belén Duarte
Script Supervisor: Karla Roldán
Storyboard: Rubén Nava Rodríguez
Camera Operator: Connor O'Brien
1st AC: Horacio Vega
2nd AC: Manuel García Hernández
Drone Op: Daniel Villagomez
Gaffer: Vladimir Martínez Gómez
Key Grip: José de Jesús Sotelo
Best Boy Electric: José Luis Calixto Valverde
BTS: Paul Billingsley
Production Designer: Emilia Dávila
Art Director: Maria Victoria Centurion
Set Decorator: Tomas Lecot
Art Coordinator: Tamara Puga
Art Assistant: Alejandro Pineda Hernandez
Construction: Arturo del Moral Angeles
SPFVX Glass: Jorge Cuitláhuac Farfan, Alfonso Benjamin Pacheco, Arturo San Vicente Curtidor, Omar Mauricio Duran Olvera
Skate Fixer: Emmanuel Addi Sánchez
Prop Master: Emanuel Buendía
Yanga Casting: Paola Gómez
Casting Director: Valentina Bouchot
Casting & Extras Coord.: Gil Rodríguez
Stunts Coordinator: Pablo Vinos
Stunts Assist.: Hugo Aguilera
Stunts: Esteban Muñoz, Gad Cruz
Riggers: Jason Rodriguez, Edueardo Blanco
Stylist: Lillian Dilustro
Wardrobe Stylist: Paola Alfaro
Wardrobe Coord.: Fernando Capurro Suárez
Wardrobe Assistants: Angel Susarrey, Yull Gonzalez
Hair Stylist: Carlos Arreola
Hair Stylist Assistant: Christian F. Alvarez
Make Up: Jorge Ramírez
Make up Assistant: Johan Vera
Pixel Digital Services: Jafet Gamboa Lopez
DIT: Luis Aldana Meza
VTR Operator: Juan M. Hernadez Mauri
VTR Assistant: Everson Negrete Valadez
Sound: Gerson Escudero
SFX: Alejandro Solin
SFX Assistants: Tomás Alejandro Castillo, Rodolfo Soto Guzman, Armando Castillo Álvarez
Picture Cars Coordinator Ernesto Mata
Picture Cars Assistants: Francisco Vallarino, Ivan Huerta
Precision Car: Ulises Guzmán
BG Cast:
Robber #3: Renee Costello
Robber #4: Rodrigo Paulo
Skaters: Alison Rocha, Samantha Coronel, Salvador Sandoval
Guards: Carlos Reyna, Leopoldo Dublic, Gearnys, Alan, Precious Emmarock, Jon Roberts, Fernando Daguerre, Jesus Osiris, Fernando Martín Del Campo, Daniel Veloz, Constantino Caso
Stunts: Gad Cruz, Esteban Muñoz, Adi
London Crew:
Production Service Company: FRIEND
EP: Chris Abitbol
Producer: Campbell Von Beaton
DP: David Procter
Production Manager: Natalie Uglow
Production Assistant: Alice Kommu
1st AD: Chris Malin
2nd AD: Lawrence Azoulay
Focus Puller: Sam Rawlings
2nd AC: Andy Jones
Grip: David Bradshaw
Video Playback: Charlie Gibson
DIT: Kier Garnett Lawson
Gaffer: Sol Saihati
Electrician: Christian Hayes
Rigger: Emily Hefferman
Art Director: Sofia Saccomani
Client:
Client / Agency: Interscope Records, Flipper’s
Label Producers: Jimmy Iovine, Liberty Ross, Jared Shelton, Andrew Ibea, Michelle An
