Description
America’s “beachiest beach” returns for a second summer with the latest hilarious Visit Myrtle Beach campaign out of production company The Workshop, in partnership with Valiant Pictures and FreshFly, directed by Valiant Pictures’ Vincent Lin. The Workshop enlisted the assistance of Valiant Pictures and FreshFly as part of their long-standing relationship with Visit Myrtle Beach.
The same witty anchors return to highlight even more recurring beachgoers and their fun-in-the-sun fumbles, from one beach reader who won’t be distracted by sun, sand, or pantomime, to the dad who has mastered sunscreen and slick saves when ice cream is on the line, and everyone in between.
The campaign marks another successful collaboration between Valiant Pictures and FreshFly, which partnered to represent both companies’ roster directors for scripted and non-scripted branded content opportunities.
This professional campaign titled 'The Beachiest Beach is back at it...' was published in United States in May, 2023. It was created for the brand: Visit Myrtle Beach, by ad agency: MMGY. This Integrated medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 4 media assets. It was submitted over 1 year ago.
Credits
Client: Visit Myrtle Beach
Stuart Butler - Chief Marketing Officer
Diane Charno - Vice President of Brand & Strategy
Chris Mowder - Associate Creative Director
John Muse - Photographer
Denielle Van Dyke - PR Manager
Agency: MMGY
Brandon Sanders - VP, Group Creative Director
Traci Strickert - Group Account Director
Matt Sueper - Senior Copywriter
Meredith Shea - Art Director
Dean Cowles - Copywriter
Production:
Tom Farrell - Executive Producer, The WorkShop
Chayne Gregg - Executive Producer, FreshFly
Adam Zimmer - Executive Producer, Valiant Pictures
Matthew Damato - Executive Producer, Valiant Pictures
Vincent Lin - Director, Valiant Pictures
Phil Bradshaw - DP, FreshFly
Nick Horton - Production Designer
Robbie McKeithan - Costume Designer
Post Production:
Meg Sarachan - Editor, FreshFly
Benjamin S.L. Wong - Mixer & Sound Designer, Dragonfly Audio Post
Brian Singler - Colorist, TBD Post
Ellie Main - Post Producer, TBD Post
Jason Harmon - Graphics & VFX
Bryan Curt Kostors - Composer
