ADVERTISING

DIRECTV

The Ad-cess Ramp

Agency: Grey

Description

In Ecuador there are approximately 210,000 registered people with physical disabilities and our country still lacks an infrastructure that facilitates their mobility. So, DIRECTV Prepago innovated the classic advertising easel to turn it into an adjustable access ramp for each comercial premises in low income neighborhoods (shops, pharmacies, restaurants, hardware stores, etc.) and, thus, transform them into inclusive spaces for people with disabilities.

This professional campaign titled 'The Ad-cess Ramp' was published in Ecuador in October, 2019. It was created for the brand: DIRECTV, by ad agency: Grey. This OOH Outdoor medium campaign is related to the Electronics, Technology and Media industries and contains 2 media assets. It was submitted over 4 years ago.

Credits

Advertising Agency: Maruri GREY, Quito, Ecuador

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