Description
problem
6500 immigrant workers died to build FIFA infrastructure in Qatar on time for the championship. their stories and names are already fading into nothingness.
insight
the migrant workers that gave their lives for the World Cup are its unsung heroes
idea
we will create the6500stadium.com, a monument stadium honoring the names and stories of these migrant workers forever in digital.
execution
the 18th of December is the final of the world cup, but also it is the International Day of Migrant Workers’ Rights. That’s why the digital 6500 stadium will open its doors on that day and reach people’s screens by targeting all FIFA related google searches with Google link ads.
As opposed to the Qatari stadiums that are already being disassembled as the final draws closer, this digital monument will stand forever, preserving the stories of immigrant workers and their names.
This professional campaign titled 'the 6500 stadium ' was published in Bulgaria in December, 2022. It was created for the brand: Amnesty International Bulgaria, by ad agency: proof.. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 2 years ago by creative director: Angel Iskrev of proof..
Credits
creative director: angel iskrev
copywriter: Boyan Zlatarski
graphic designer: vess blackstone
head of art: Emanuela Belovarski
graphic designer: Andriana Petkova
account director: Juliana Tsvetkova
strategy: Rostyslav Volkov
3D artist: Chris Metodiev
dev: Radoslav Mazganov
pr partner: d:istinkt
