New York-Presbyterian Hospital • Dominique Ansel
The 3 Lives Bar - New York Presbyterian
Agency: Havas NY
Case Study
Description
In an effort to help ease the blood shortage in NYC, we teamed up with world-renowned chef and creator of the cronut, Dominique Ansel. In collaboration with New York Presbyterian, he created the 3 Lives Bar, a chocolate bar you can only get if you donate blood.
Each blood donation can save up to three lives, and we received over a thousand donations in the span of one week.
This professional campaign titled 'The 3 Lives Bar - New York Presbyterian' was published in United States in January, 2024. It was created for the brands: Dominique Ansel and New York-Presbyterian Hospital, by ad agency: Havas NY. This 360°, Design, and Film media campaign is related to the Food and Health industries and contains 1 media asset. It was submitted about 1 month ago.
Credits
Chief Creative Officer: Co CEO Dan Lucey
Chief Executive Officer: Sarah Collinson
Executive Creative Director: Joao Medeiros
Executive Creative Director: Marcelo Ramirez
Executive Creative Director: Bharat Kumar
Creative Director: Alexis Garber
Art Director: Hamza Ali
Copywriter: Ben Jackson
Senior Designer: Liberty Leben
Content Creator: Shoaib Ali
Head of Production: Melissa Tifrere
Senior Producer: Josh Kornrich
Senior Project Manager: Jen Turner
Managing Director: Daniel Mize
Account Supervisor: Brianna Wernz
