Description
As a sponsor of Oslo Pride, and in celebration of diversity, TGI Fridays did a colorful rebranding to all their restaurants in Oslo during the festival.
The rebranding also consists of a variety of measures including rainbow-colored menus, ties, suspenders, buttons and blankets, gender neutral restrooms, a specially designed ’Pridays Shake’ - with all proceeds from the sale will going to FRI (The Norwegian Organization for Sexual and Gender Diversity), and an eye-catching “TGI Pridays” awning outside their flagship restaurant in Karl Johans gate, Oslo´s main street.
This professional campaign titled 'TGI Pridays' was published in Norway in June, 2017. It was created for the brand: TGI Fridays, by ad agency: We Are Live. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: We Are Live, Oslo, Norway
Copywriter: Simen Frogner
Art Directors: Fredrik Bjørn, Mariann Lunde
Design: Hans Jørgen Wærner
Account: Herman Stormyr
PR: Carl Henrik Kleiberg
Production Company: Expect Films
