Description
Parents often think that taking their teen to where pros go for medical treatment means they’re getting the best care, when in reality, teens’ bodies are still growing and have very different needs - physically and emotionally - from adults. Children’s Healthcare of Atlanta, in collaboration with its AOR, Chemistry, set out to remind parents of this important point through a new campaign: “Teens vs. Pros”.
The spots feature some of Atlanta’s top pro athletes including Falcons’ Grady Jarrett, Atlanta United’s Miles Robinson, and the Braves’ Will Smith taking the field with local teens.
With a focus on the upcoming baseball and soccer seasons, the campaign launches this week across cable and OOH, followed by digital/social and radio elements the week of 4.12. Later this year, the team will also launch a football component of the campaign timed to fall’s football season.
This professional campaign titled 'Teens vs. Pros' was published in United States in March, 2021. It was created for the brand: Children’s Healthcare of Atlanta, by ad agency: Chemistry. This Integrated medium campaign is related to the Health and Professional Services industries and contains 4 media assets. It was submitted over 3 years ago.
Credits
Advertising Agency: Chemistry
Account Director: Katy Leuschner
VP, Group Account Director: Courtney Saul
Senior Account Executive: Perri Nitzberg
Group Creative Director: Michael Groenewald
Executive Creative Director: Will Benham
Chief Creative Officer: Chris Breen
Senior Copywriter: Dan Lemaux
Art Director: Maggie Homer
Copywriter: Lauren Glynn
Director of Integrated Production: Kevin Wilson
Assistant Producer: Demour Breen
EVP, Chief Strategy Officer: Talley Hultgren
EVP, Media: Jason Dille
Senior Media Planner/Buyer: Katherine Lancaster
Media Planner/Buyer: Philip Lewicki
Creative Project Manager: Anna Duffy
President: Tim Smith
Studio Director: Jennifer Weil
Multimedia and Studio Director: Larry Odom
Production Company: State Line Films
Director: Glen Owen
Producer: Matt Ackerman
Director of Photography: Haley Manning
Assistant Director: Devaughn Hughson
Art Director: Todd Bailey
Post House: Company 3
Editor: Eddie Kesler
Senior Producer: Kenny Sloat
Color Correct: Billy Gabor
Audio Mix: Company 3 Sound
Engineer: Shawn Coleman
Producer: Brian Anderson
