Taxi
Description
The commercial tells the story of a taxi driver that meets a disoriented old man in the middle of a winter night and decides to take him home. The old man distrusts the driver at first, until the taxi driver asks him about Sunday's game, making him feel more comfortable. The old man starts talking about how good an old Real Madrid player, Di Stefano, played last weekend, and the taxi driver follows him in that fantasy. From that moment, both connect much more throughout the ride. In the end we discovered that the taxi driver was really an Atlético de Madrid fan, proving that Atletico de Madrid’s values are above everything else, even the club.
This professional campaign titled 'Taxi' was published in Spain in December, 2023. It was created for the brand: Atlético de Madrid , by ad agency: Sra. Rushmore. This Digital and Film media campaign is related to the Sports industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising Agency: Sra. Rushmore
Brand: Club Atlético de Madrid
Creative Chairman: Miguel García Vizcaíno
Creative General Direction: Marta Rico
Executive Creative Direction: Xisela López
Creative Direction: Noel Filardi
Art Director: Marta Noval
Copywriter: Sergio Fernández
Account Direction: Rocío Cáceres
Account Supervision: Nieves Gil
Communication Direction: Inés Fernández
Production Company: Bambina
Directing: Gabe Ibáñez
Executive Production: Luna Esquerdo
Producer: Miguel Ángel Fernández Belando
