Description
The 'Tastes OK' campaign is the latest iteration of the established Pepsi Max 'Tastes Better' brand platform. It highlights a design flaw that's been hiding in plain sight in the name of the brand's biggest competitor, reminding Australia that food tastes better with Pepsi Max.
This professional campaign titled 'Tastes OK' was published in Australia in February, 2024. It was created for the brand: Pepsi Max, by ad agency: Special Group. This OOH Outdoor and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
CREATIVE AGENCY: Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Dave Hartmann
Client Services Director: Richard Sweetman
Creative Directors: Simon Gibson & Nils Eberhardt
Team Lead: Michelle Braslin
Business Director: Maddie Armstrong
Head of Stills: Nick Lilley
Integrated Producer: Danielle Senecky
Integrated Producer: Emily Willis
PR Managing Director: Alex Bryant
PR Account Director: Sarah Halpin
Creative Strategist: Kate Wilkinson
CLIENT: PepsiCo
Chief Marketing Officer, Snacks & Beverages: Vandita Pandey
Head of Marketing Beverages: Susan Press
Marketing Manager: Tiana Handel
Brand Manager: Candy Wong
PRODUCTION COMPANY: Pool Collective
Photographer: Danny Eastwood
Production Company Producer: Zoe Izzard
Retoucher: Mark Sterne
