Taste of Victory

Castle Lager Brand Director, Wendy Bedforth says, 'According to reports in BBC Science Focus and in Frontiers in Psychology, sound waves can influence the behaviour of yeast cells during fermentation. This suggests that music or specific sound frequencies may impact the rate of fermentation, yeast growth, or the production of certain flavour compounds.'

Bedforth continues, 'As a result, music can:
- Speed up the fermentation process by 30 per cent
- Make citrus aromas stronger
- Weaken banana and apricot flavours
- Intensify vanilla flavours with low frequency; and reduce with high frequency'

She adds, 'To make our Taste of Victory brew, we recorded the sounds of 62 million cheers from the Stade de France in Paris, the arrivals hall at OR Tambo, the parade bus as the Victory tour traversed the country, and everything in between.'

Bedforth adds, 'We then composed a track of these Sounds of Victory and played it to our beer at the Rosslyn Brewery for a fortnight; infusing 62 million cheers into our golden, Castle Lager liquid, to craft the limited edition Taste of Victory. We made beers from literal cheers.'