Take a step and love will find its way back to you

There is a popular conventional perception that the face is the mirror of our mind, and the eyes confess the secret of our heart.

But, In each emotional phase of life, different body parts also perform certain gestures according to the mood. Do we notice such things?

Do we notice our longing toe movements when we keenly wait for someone?

We did face butterfly-in-stomach moments in our life, but do we ever notice the euphoric excitement on the feet of lovers gone for a date?

We overlook these signals every time, but this subconscious action represents the emotion flowing within us.
Keeping this unique feature of our body in mind, we launched Valentine’s Day campaign under the label of a well-known Indian footwear brand, Khadim in February 2022 named ‘Take a step, and love will find its way back to you.

We narrated a 'love- story' only through distinct foot movements of the couple. The entire communication between these two characters was built upon some specific foot language we perform in our daily life.

This narrative conveys the idea that love has no specific language it is only determined by loyalty and little care. Similarly, The relationship between the consumer and the brand is also built upon reliability and the care taken by the brand for its customers.