Description
Inspired by the hustle of bootleg tees, we flipped the game with T-SEARCH—a movement that turns fashion into social impact. Instead of celeb faces, we got AI-generated images of missing kids—grown up and waiting to be found.
We took streetwear, a staple of the culture, and made it the voice for the voiceless. Where trends drop and real conversations happen, we brought a cause back into the spotlight, right where it belongs.
This professional campaign titled 'T-Search. The #OutfitOfVisibility' was published in Brazil in September, 2024. It was created for the brand: Mães da Sé, by ad agencies: Cappuccino and Weber Shandwick. This 360°, Direct, and OOH Outdoor media campaign is related to the Fashion, Public Interest, and Public Utility industries and contains 5 media assets. It was submitted 3 months ago by Brazil: Cássio Guiot of Ads Personal.
Credits
Advertising Agency: The Weber Shandwick Collective (TWSC)
CCO: Vitor Elman
Creative Director: Cacá Passos
Associate Creative Director: Cássio Guiot
Art Director: Cacá Passos
Copywriter: Cássio Guiot
Cappuccino:
Rodrigo Martinez – Co-President / CMO
Camila Yuri Teshima – Creative Strategy
Rafael Maggessi, Cristian Fonteles - Art Direction
Daniela Biazoto – Client Services Director
Ana Luiza Marinho – Client Services Manager
Fernanda Frazão – Client Services
Lucas Duarte – Monitoring
Tatiana Brossi – Commercial
Pamela Arantes – Business Intelligence
Lais Batista – Social Media
Tu Moon – Planning Manager
Weber Shandwick Latin America / Brazil:
Laura Schoen – General Director Latin America
Zé Schiavoni – Chairman & General Director Brazil
Ale Ritondaro – CEO & General Director Brazil
Laura Andrews – General Director Brazil
Luiza Cirino – Influence Marketing / Planning
Renata Marins – Head of Planning Strategy / Analytics
Henrique Paludetto – Analytics
Luana Lourenço – Analytics
Gustavo Grandino – Analytics
Natalie Camargo – Influence Marketing
Andrea Pontes – Media Relations
Antônio Alves – Media Relations
Luana Borlenghi – Media Relations / Internal Communications
Tatiana Regadas – Editorial Management
Fernando Farah – Head of Content
Brunna Castro – Marketing Coordinator
Powell Tate:
Luciana Barbetta – Director Government Relations
Guilherme Martins – Government Relations
