Swayam Group: Strength, Resilience & Assam’s Progress

Swayam Group is a multi-faceted Assam-based business venturing into industries like construction, logistics, and healthcare with a sincere mission for the "Development of Assam". This brochure has been designed for the company, keeping the versatility and multidisciplinary aspect of the business. While designing the brochure, we underwent a thorough brainstorming session about the element that should be the primary focus of the brochure. After the discussion, we developed the graphical design of an Indian Rhinoceros.

The reason for choosing this animal is that an Indian Rhino is a symbol of strength and resilience that is commonly found in large numbers in the Kaziranga National Park which is a UNESCO World Heritage Site. Now relating the symbolical significance of the Indian Rhino in comparison to the business and the state in concern, we found it perfect as the primary element for the brochure design.

Now the main aim of the element as integrated into the design is not only to celebrate Assam's natural beauty but also to pay tribute to the deep-rooted traditions and the harmonious co-existence of the wildlife and the communities, just the business SWAYAM Group, whose main aim is to dedicate its very existence to the upliftment of Assam's social condition, reputation and status.