Description
The double meaning of the word swallowing is the focal point of this World Alzheimer's Day awareness campaign for Alzheimer Athens, juxtaposing the emotional metaphorical meaning, i.e. having to put up with unpleasant things - familiar to everybody one way or another on a daily basis - with the literal meaning, i.e. that of the fundamental human activity, one of many that dementia patients are struggling to cope with everyday.
This professional campaign titled 'SWALLOWING' was published in Greece in September, 2024. It was created for the brand: Alzheimer Athens, by ad agency: Out to Lunch. This Digital and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago by stilianaki: anna of Out to Lunch.
Credits
Creative Agency: OUT TO LUNCH, Athens, Greece
Creative Directors: Anna Stilianaki, Tasos Georgiou
Copywriter: Anna Stilianaki
Art Director: Tasos Georgiou
Account Director: Irini Sohoriti
