ADVERTISING

Apotek Hjärtat

Sunscreen on Draft

Agency: Wenderfalck

Description

As much as every fifth young Swede has become sunburnt in an outdoor dining place. Therefore, Apotek Hjärtat has equipped one of Stockholm's most sunny rooftop bars with a new kind of summer brew: sunscreen SPF 20 on the barrel. The sun cream comes in a specially designed tap, similar to the beverage taps that are commonly used in restaurants and bars.

This professional campaign titled 'Sunscreen on Draft' was published in Sweden in July, 2017. It was created for the brand: Apotek Hjärtat, by ad agency: Wenderfalck. This Direct medium campaign is related to the Pharmaceutical industry and contains 2 media assets. It was submitted almost 8 years ago.

Credits

Advertising Agency: Wenderfalck
Creative Director: Petter Rudwall
Client Director / PR Advisor: Emma Nilsson
Creatives: Greta Rönneskog, Adam Radi
PR Consultants: Katharina Sand, Hugo Ryckert

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