Description
Almost everyone is aware of how dangerous the sun can be during peak hours, but only 14.3% of people know the sun is also dangerous at sunrise and sunset. The truth is that the sun still emits UV rays from as early as 6-8 a.m. and as late as 4-6 p.m, potentially causing sunburns and even skin cancer. This means sunscreen still needs to be applied at that time.
That's why Vaseline flipped the visual representation of this danger on its head and created a campaign that turns the sunsets and sunrises of Thailand into a universal warning sign for sun protection: the “!”.
This professional campaign titled 'Sun Warnings' was published in Thailand in March, 2023. It was created for the brand: Vaseline, by ad agency: Ogilvy Singapore. This Integrated medium campaign is related to the Health industry and contains 6 media assets. It was submitted about 2 years ago.
Credits
Ogilvy Singapore
Chief Creative Officer - Nicolas Courant, Marco Versolato
Executive Creative Director - Nikhill Panjwani
Creative Director – Stephan Schwarz
Associate Creative Director, Art – Bruno Andrade
Senior Art Director - Hugo Suissas
Senior Copywriter - Tiago Silva
Worldwide Managing Director – David Dahan
Global Managing Partner – Aanchal Sethi
Business Director – MJ Pena
Account Director – Joyce D’souza
Account Manager – Joey Lew
Executive Strategy Director – Sumegha Rao
Strategy Director – Dilip Garga
Head of Production – Gerri Hamill
Integrated Producer - Carolyn Ong
Senior Print Producer - Gina Tan
Production Coordinator - Nazurah Zulfakir
Post House (Print) - Studio Boreal
Production House (Film) – Double Y
Post House (Film) - Chameleon
Global Brand Vice President, Vaseline - Kathleen Dunlop
Senior Global Brand Director, Vaseline - Louis Piereck
Global Brand Manager, Vaseline - Jeet Vijan
UFLP Management Trainee (Marketing) - Zoe Chan
Thailand Brand Lead, Vaseline - Surachaidungthavin, Ruthaipat
Thailand Brand Manager, Vaseline - Kitichaiwat, Panapat
