ADVERTISING

Domino's

Stuffed to Perfection

Agency: WorkInProgress

Description

Make way. There's a new crust in town. Domino's Pizza Inc. (Nasdaq: DPZ) is introducing Parmesan Stuffed Crust – a delicious, cheesy crust that gives customers what they crave – and it's now available in stores across the U.S.

We're excited to announce that our first-ever stuffed crust is finally here and we promise, it is worth the wait.

"One of the most common questions we're asked is, 'When will you launch stuffed crust?'" said Kate Trumbull, Domino's executive vice president – chief marketing officer. "We're excited to announce that our first-ever stuffed crust is finally here and we promise, it is worth the wait. We think the best stuffed crust was saved for last."

Domino's Parmesan Stuffed Crust is made of premium buttery-flavored dough, stuffed with melty cheese made with 100% real mozzarella, and topped with Domino's garlic seasoning and a sprinkle of Parmesan.

"What sets our stuffed crust apart from others? Easy. The proof is in how it tastes," said Trumbull. "Anyone can add cheese to their most popular crust type, but we started with our premium, buttery Handmade Pan dough and topped it with our signature garlic seasoning, which we know customers love. To make the crust even more cheesy and delectable, we finished it with a shake of real Parmesan. We believe our crust is so delicious, in fact, that we're launching Cheat Receipts – a sweepstakes that gives away free Domino's Parmesan Stuffed Crust Pizza to anyone who has ordered stuffed crust elsewhere in the past. We want customers to try it for themselves and put our new crust to the test!"

Domino's Stuffed Crust Cheat Receipts Giveaway
For years, customers have had to go elsewhere to fulfill their stuffed crust cravings. To make it up to them, Domino's is giving away $250,000 worth of free Parmesan Stuffed Crust Pizzas through Cheat Receipts. To enter for a chance to win between now and March 23, 2025, customers should:

Visit dominoscheatreceipts.com.
Upload a photo of a receipt showing they ordered stuffed crust elsewhere, prior to March 3, 2025.
Winners who meet the criteria will be entered into a drawing to be randomly selected to receive a code for a free Domino's Parmesan Stuffed Crust Pizza via email. Weekly drawings will take place on March 10, 17 and 24, 2025. For complete official rules, visit dominoscheatreceipts.com.

National Stuffed Crust Week
In honor of Parmesan Stuffed Crust's launch, Domino's is declaring March 3-9 as National Stuffed Crust Week. Why? Because Domino's believes everyone should celebrate by enjoying a Parmesan Stuffed Crust Pizza. Customers can try one-topping Parmesan Stuffed Crust Pizzas for $9.99 each through Domino's Carryout Deal during National Stuffed Crust Week and beyond.

To find the nearest Domino's store and order Parmesan Stuffed Crust, visit dominos.com.

This professional campaign titled 'Stuffed to Perfection' was published in United States in March, 2025. It was created for the brand: Domino's, by ad agency: WorkInProgress. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 months ago.

Credits

Client: Domino's Pizza Parmesan Stuffed Crust
CEO: Russell Weiner
President, US & Global Services: Joe Jordan
EVP, Global CMO: Kate Trumbull
VP, Marketing: Lindsay Hettling
Director, Advertising: Elaine Philippart
Manager, Advertising: Katie Pohlman
Manager, Advertising: Angela Hamborsky
Senior Manager, Marketing: Stacy Clough
Senior Director, Communications: Jenny Fouracre-Petko
Manager, PR: Danielle Bulger
Senior Manager, Digital Performance Media: Toni Morris
Team Leader, Media: Danielle Stevens
Associate Manager, Advertising: Lori Hissick
Associate Manager, Advertising: Eden Simby
Associate Social Media Manager: Lauren Bryden
Associate Media Manager: Lynden Hines
Associate Manager, Digital Marketing: Nick Azzopardi

Agency: WorkInProgress
Partner, CCO: Matt Talbot
Creative Director: D’Arcy O’Neill
Creative Director: Kelly McCormick
Associate Design Director: Jimmy Rosen
Senior Designer: Tyler Merritt
Associate Creative Director: Hailey Simon
Copywriter: Ben Ward
Art Director: Andrew Brown
Art Director: Morgan Flatt
Creative Resource Manager: Mandy Henderson
Partner Production: Stafford Bosak
Director Video Production: Molly Schaaf
Executive Producer: Rachel Noonan
Producer: Joey Orizczak
Producer: Liz Quintero
Partners Account + Strategy: Alex Guerri, Evan Russack
Group Director Account + Strategy: Sally Kubancik
Supervisors Account + Strategy: Matt Theis, Gianna Nardi
Partner Tech + Ops: Harold Jones
Director Interactive Production: Dan Corken
Producer: Jessica Ralph

Production Co.: Hey Wonderful
Director: Sam Cadman
Managing Partner/Executive Producer: Michael Di Girolamo
Partner/Executive Producer: Sarah McMurray
Producer: Angela Jones
DP: David Morrison

Production Co./Food-Focused TV
Production Co: MJZ
Director: Irv Blitz
Executive Producer: Noah Goldsmith

Editorial Co./Food-Focused TV
Editorial Co: Cut + Run, Austin
Editor: Joel Miller
EP: Bebe Baldwin
Producer: Keith Munley

VFX/Finishing: Artjail NY/Toronto/LA
ECD/Founding Partner: Steve Mottershead
Executive Producer/Partner: John Skeffington
Head of Production: Elizabeth Thuvanuti Keating
Producer: Becca Gmerek
Associate Producer: Andreina Villabon

Audio: Lime Studios/LA
Mixers: Peter Lapinksi, Matt Miller
Executive Producer: Susie Boyajan, Cassie Underwood

Animation House: 11Dollar Bill

Editorial Co.: Wild Manor
Owner/EP: Lennon Barnica
Sr. Editor: Jessica Farmer
Editor: Ricky Baylis
Asst. Editor: Tory Powers
HOP: Kate Swenson
Sr. Producer: Kaylee Behn

Telecine
Sr. Colorist: Tyler roth
Producer, Short-form: Jenny Roberts

Music House: APM, Marmoset

Sennheiser
Monoprix

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