Description
Attending college can place a significant financial burden on students, and inflation and economic uncertainty has only worsened the cost of back-to-school essentials. In response, Royal Bank of Canada (RBC) has released a new ad, “Piling Up,” in partnership with its creative agency of record, Battery.
The 15-second spot communicates to college-aged students that RBC is there to help them feel comfortable with their expenses by providing them with benefits, rewards, and the confidence that RBC is the most trusted bank in Canada for a reason.
Shown through a student's eyes, “Piling Up” depicts a student shopping for back-to-school dorm necessities, including laundry detergent, sheets, towels, snacks, and more. As they go to check out, the clerk gasps, the charges have piled up to nearly $200. The student isn’t worried. She has the RBC Student Banking Bundle and gets up to $275 in value.
This professional campaign titled 'Student Banking Bundle' was published in Canada in July, 2023. It was created for the brand: RBC, by ad agency: Battery. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 2 years ago.
