Strength That's Anything but Ordinary
Strength That's Anything but Ordinaryg
Description
In his eighth year as a brand spokesperson, professional wrestler and actor John Cena is once again teaming up with Hefty in the brand's newest Ultra Strong trash bag campaign. Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty Ultra Strong trash bags.
The ultimate trash rival, a raccoon, makes an appearance in the launch spot, titled "The Face Off," as Cena encourages a woman facing an immovable raccoon, while attempting to take out her Hefty Ultra Strong trash bag, ultimately finding the strength to scare it off.
The new integrated advertising campaign will continue to roll out across platforms over the course of this year. Throughout the full campaign, Hefty wanted to call attention to the everyday moments in life that require all types of strength, while also having a bit of fun. Whether it's the strength to finish up tasks, clean up messes or even take on an overly bold raccoon competing for first dibs on garbage, the Hefty brand is there to support consumers every step of the way
For more information about Hefty®'s Ultra Strong trash bag line, see Hefty.com.
This professional campaign titled 'Strength That's Anything but Ordinary' was published in United States in April, 2024. It was created for the brand: Hefty, by ad agency: DDB Chicago. This 360° and Integrated media campaign is related to the Household Products industry and contains 2 media assets. It was submitted 9 months ago.
Credits
CLIENT: Hefty
VICE PRESIDENT, MARKETING: Brienne Neisewander MARKETING DIRECTOR: Brian Lutz
SR. BRAND MANAGER: Alyssa Powell
SR. BRAND MANAGER: Christina Rozwadowski
CREATIVE AGENCY
CREATIVE AGENCY: DDB
CHIEF EXECUTIVE OFFICER, DDB CHICAGO: Emma Montgomery CHIEF CREATIVE OFFICER, DDB CHICAGO: Colin Selikow EXECUTIVE CREATIVE DIRECTOR: Ross Saunders
COPYWRITER: Nneoma Chukwueke
ART DIRECTOR: Daniel Pujol EXECUTIVE PRODUCER: Adine Becker
HEAD OF BUSINESS LEADERSHIP: Kiska Howell
BUSINESS LEAD: Samantha Olis ACCOUNT DIRECTOR: Esther Kim
ACCOUNT EXECUTIVE: Amanda Berlin HEAD OF STRATEGY: Jaime McGill STRATEGY DIRECTOR: Lucy Remitz
STRATEGIST: Niharika Verma
PRODUCTION MANAGER: Ericka Lynn Svenonius
PRODUCTION COMPANY
PRODUCTION COMPANY: Gravy Films
DIRECTOR: Cameron Harris EXECUTIVE PRODUCER: Brent Stoller PRODUCER: Niko Whelan
DIRECTOR OF PHOTOGRAPHY: Ryley Brown
PRODUCTION DESIGN: Steve Erdberg
KEY CUSTOMER: Alix Friedberg & Stephanie Polo KEY MAKEUP: Anny Kim & Tracy Berg
EDITORIAL COMPANY
EDITOR COMPANY: COSMOSTREET
EDITOR: Aaron Langley EDITOR: Andrew Corrales
ASSISTANT EDITOR: Jared Zygarlicke ASSISTANT EDITOR: Nelson Mustain EXECUTIVE PRODUCER: Marie Mangahas
INTERIM HEAD OF PRODUCTION: Pamela Cohen
SENIOR PRODUCER: Joanna Hall PRODUCER: Marvin Aguado
COLOR + FINISHING COMPANY
COLOR + FINISHING COMPANY: Apache Digital
DIGITAL INTERMEDIATE COLORIST: Taylor Black
COLOR ASSISTANT: Kevin Sian
COLOR ASSISTANT: Angie Batz
COLOR ASSISTANT: Victoria Maahs
SENIOR PRODUCER: Christina Caldwell
HEAD OF PRODUCTION: Stefanie Schaldenbrand EXECUTIVE PRODUCER: LaRue Anderson
VFX + FINISHING COMPANY
VFX + FINISHING COMPANY: The End
EXECUTIVE PRODUCER: Diana Dayrit CREATIVE DIRECTOR: Jon Magel
PRODUCER: Katie Janse
LEAD FLAME ARTIST: Nicolas Cadorette
AUDIO COMPANY
AUDIO COMPANY: The Works
AUDIO ENGINEER: David Axelbaum EXECUTIVE PRODUCER: Tom Syoen
OTHER
PR AGENCY: Edelman
MEDIA AGENCY: Hearts & Science
