Description
Nearly a year after its launch, the Renault Rafale returns to the screen with a new poetic and dreamlike film.
As the flagship of the Renault brand, the Rafale is available with two powertrains: the full hybrid E-Tech 200 hp (self-charging) and the hyper hybrid E-Tech 4x4 300 hp plug-in. This latest high-performance powertrain is at the heart of the campaign. It offers an unparalleled driving experience, power, precise handling thanks to four-wheel steering, electric range, and a permanently active 4-wheel drive system.
A film that transports us into a dreamlike, aerial world.
Renault presents a dreamlike and aerial film, with a nod to the Caudron Renault Rafale aircraft—highlighting the brand's historical legacy.
This spectacular film, directed by Nicolas Perez Vega (Iconoclast), unfolds in a world that tilts, as if the Renault Rafale is about to take off.
Under the pull of gravity, elements of the outside world slide away, while the Rafale glides through city streets with agility, thanks to its 4Control advanced with four-wheel steering system and 4-wheel drive, enabling it to stick to the road. The vehicle seems to rise into the sky, eventually soaring above the clouds.
The parallel with an aircraft taking off is further emphasized by Tiphanie Doucet’s reinterpretation of the iconic track "Big Jet Plane."
“After trying the Rafale hyper hybrid E-Tech 4x4 300 hp, the film concept proposed by the agency felt like a no-brainer. The machine sticks to the road (4x4), it’s agile (4Control), serene (300 hp), enduring (hyper hybrid), everything needed for a spectacular film. All that was missing was an aerial soundtrack, unexpected and glamorous… this French cover of 'Big Jet Plane' by Tiphanie Doucet.” Arnaud BELLONI - Renault Global CMO
A film built around spectacular special effects
To realistically create a tilted world where characters and sets are subject to gravity, everything was meticulously planned before filming. The set was mounted on hydraulic jacks, and both actors and objects were manipulated using cables. All practical effects were captured in-camera, directly on set, to deliver the most convincing visual illusions possible.
This professional campaign titled 'Stick to the Road' was published in France in April, 2025. It was created for the brand: Renault, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 18 days ago.
