Description
Today, FP Movement, the activewear brand from Free People known for its commitment to color, onesies, and outerwear, introduces its largest multimedia campaign to date, entitled “Stand Out, Never Still.”
Developed in partnership with creative agency, Anomaly, the 30-second brand film starts with Tilly, a pink sheep that deviates from the pack. Tilly's journey takes an unexpected turn as she encounters five 2024 Olympic hopefuls — Dominique Ruotolo, Annie Kunz, Jess Hunter, Jessie Knight, and Quanesha Burks. Attracted to the bright colors of the runners’ clothes, Tilly joins the pack, encouraging individuals to follow their joy and make moves.
The campaign showcases the importance of standing out by embracing individuality and wearing bold, bright activewear. It also underscores the value of never staying still and constantly searching for new ways of movement, whether through your favorite sport, walking in your community, or running alongside Tilly.
The campaign goes live across connected TV, social, OOH, and print, today, January 22nd. FP Movement’s first stand-alone store opened its doors in 2020. Since then, the brand currently has 37 locations in the US with plans to open at least 25 additional stores in fiscal year 2025.
This professional campaign titled 'Stand Out, Never Still.' was published in United States in January, 2024. It was created for the brand: Free People, by ad agency: Anomaly. This Integrated medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Brand: Free People
Sheila Harrington: CEO
Jack Reynolds: Chief Marketing Officer
Ana Hartl: Chief Creative Officer
Doub Hanshaw: Chief Creative Director
Courtney Wartman Weis: Senior Director, Marketing
Amanda Jimenez: Director of Brand Marketing
Maryann Good: Senior Manager, Social Media Marketing
Sophie Sunkin: Talent Relations Manager
Agency: Anomaly
Kylie Wu: Group Business Director
Taylor Fortier: Account Supervisor
Chris Greve: Head of Project Management
Nika Rastakhiz: Head of Strategy
Sarah Cartwright: Associate Director, Comms Strategy
Cheryl Faux: Senior Brand Strategist
Caitlin Slack: Creative Director
Zach Myrow: Creative Director
Lucy Logan: Associate Creative Director
Erin Kaupp: Senior Copywriter
Makenna Hammond: Designer
Erika Madison: Head of Production, US
Cameron Ford: Senior Producer
Christine Hurty: Senior Producer
Daniella Vargas: Director of Business Affairs
Ryan Delaney: Senior BA Manager
Production Partners
Director: Diego Contreras
Production Company: Love Song
Local Production Company, CDMX: The Lift
Music & Sound Studio: Barking Owl
VFX & Finishing: Blacksmith
Colorist: Mikey Pehanich
Photographer: Frankie Carino
