Spin spin and drink!

With the launch of an entirely new product on the market, the "Mariyka" brand aimed to introduce its drinking yogurts to the audience in a way that would make them popular not only among the already established target audience. The brand team wanted to "rejuvenate" its consumers, so they turned to our creatives for help.

Problem:
The formed audience of “Mariyka” needed qualitative study from the brand’s side. Having realized “Mariyka” is consumed by a more mature generation, the brand identified and voiced its needs to us.

The task was to create more modern packaging as well as a youthful, fresh, and energetic video. A video that would resonate with the “Mariyka” audience.

Solution:

We chose trendy effects and leading shooting techniques and through the video told the story of yogurt consumption in a modern location by a beautiful and modern young girl.

We overcame the notion that drinking yogurt is not fashionable and involved the youth in breaking down outdated stereotypes. The added effects described all the impressions and emotions behind the video.

How we made it:

The most beloved part of releases is: how it was made. We ran around the city with cameras and drank yogurt all the time. The main part was given to the heroine who kept drinking, and we kept watched.